You'll build something today

Make it feel like magic.
Then make it work.

Hands-on AI for small and medium businesses, and the people who actually run them. You build something real in your first session. Then we turn it into a pilot inside your business.

Book a talk Start a pilot

AI doesn't replace you. You use it. The fastest way to feel that is not a lecture. It's making something and realizing you just did.

Trusted by teams at

The Klarspel Method

Four steps from curious to a working pilot.

Play

Build something real. No theory. Nobody calls it AI yet.

Reveal

Wait — that was AI.

Reframe

It didn't replace you. You made it. It's a tool.

Apply

Map it to your real work and ship a small pilot.

Services

Four ways to work together.

Keynotes and talks

The friendly demystifier on stage. 25 to 90 minutes, always with a live build. The room watches something real get made, then finds out what just happened.

Workshops

The Klarspel Method, run live with your team. Half a day or a full day. Every single person builds something that works.

Done-with-me pilots

Your first real AI use case, built together. Two to six weeks, fixed price, scoped in a discovery call, cutting through the tool jungle to pick what actually fits how you work, building a working AI assistant on your own data, and where it makes sense, an agent that takes real steps on its own.

AI Visibility: get found, and described correctly, when customers ask ChatGPT, Copilot, Gemini, Claude or Perplexity.

Klarspel Partner

A steady hand while adoption grows. A monthly build session, async access and a quarterly check-in, embedded, ongoing help. Not a subscription you forget about.

For EU companies

The Article 4 deadline, plainly explained.

Article 4 of the EU AI Act is the AI-literacy rule. It has been in force since February 2025, and national enforcement starts August 2, 2026. It doesn't force you to buy a course. It obliges you to make sure the people using AI in your business actually understand what they're using. Our German and Swedish workshops leave you with exactly that, plus the participation records to show for it.

Many projects may also qualify for co-funding, with up to 80% in Germany (BAFA, through 2026) and around 40% in Sweden (affärsutvecklingscheckar). Ask on a discovery call whether yours does.

Start a pilot

About

Meet Ingmar

Ingmar Bertram is the founder of Klarspel and AI Lead at Science Park Gotland, where he runs a regional AI program helping small businesses and public organizations actually adopt AI. He's a daily builder, not just an advisor, with years of building for education and marketing companies across Germany, Austria and Switzerland. He works in English, German and Swedish.